It is said an Eastern monarch once charged his wise men to invent him a sentence, to be ever in view, and which should be true and appropriate in all times and situations. They presented him the words: “And this, too, shall pass away.” How much it expresses! How chastening in the hour of pride! How consoling in the depths of affliction! “And this, too, shall pass away.”
It struck me that part of the reason we always stay jacked in is that we want everyone — at the other end of the phone, on Facebook and Twitter, on the web, on email — to know that we are part of the now. If we look away, we worry we will disappear.
Recently Twitter released an analytics dashboard for Twitter Cards. It’s a well designed and interesting tool showing you a lot of useful information about each of your tweets. For each tweet you can see how many times it was viewed, how many times people engaged with it (like clicking your username or hashtags, retweeting it, or even viewing the tweet detail page), and the overall engagement rate. I’m impressed that Twitter is freely and openly exposing this to all of its customers and not just those that pay for promoted tweets.
Even more impressive is that Twitter allows you to export all of this data out of the dashboard into a CSV file. Having some free time waiting for my car to get fixed, I decided to play around with this data a little more…
More people should do things like this.
Write because you want to communicate with yourself. Write because you want to communicate with someone else. Write because life is weird and tragic and amazing. Write because talking is difficult. Write because it polishes the heart. Write because you can. Write because you can’t. Write because there is a blackbird outside of my window right now and oh my god isn’t that the best start to the day? Write because you’re trying to figure yourself out. Write because you might not ever figure yourself out. Write because there still aren’t enough love poems in the world.