You’re not going to a/b test your way to Shakespeare.
Brian Chesky (via soxiam)
I agree with the general sentiment but not necessarily the phrasing, since if millions of monkeys at typewriters can (eventually) write Shakespeare, so too can sufficient a/b tests. Any my second problem with this is that it implies that *not* using a/b tests is therefore a quicker way to Shakespeare, but as far as I can tell that was a one-time kinda occurrence.
Just because Option A probably won’t work doesn’t mean Option Opposite of A is any better.