You’re not going to a/b test your way to Shakespeare.

Brian Chesky  (via soxiam)

I agree with the general sentiment but not necessarily the phrasing, since if millions of monkeys at typewriters can (eventually) write Shakespeare, so too can sufficient a/b tests. Any my second problem with this is that it implies that *not* using a/b tests is therefore a quicker way to Shakespeare, but as far as I can tell that was a one-time kinda occurrence.

Just because Option A probably won’t work doesn’t mean Option Opposite of A is any better.

(via parislemon)

Source: soxiam

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