Habit Labs: Response to Gabe and Sebastian's #gamification discussion
A VERY interesting debate has been going on this last week primarily between Gabe Zichermann, author of the new book by O’Reilly called “Gamification by Design”, and Sebastian Deterding, PhD researcher on user experience, persuasive and gameful design.
Read the whole tamale…
Trying to add something constructive to the debate…
Source: habitlabs
Rose grapples with an essential challenge of feedback loops: Make them too passive and you’ll lose your audience as the data blurs into the background of everyday life. Make them too intrusive and the data turns into noise, which is easily ignored. Borrowing a concept from cognitive psychology called pre-attentive processing, Rose aims for a sweet spot between these extremes, where the information is delivered unobtrusively but noticeably. The best sort of delivery device “isn’t cognitively loading at all,” he says. “It uses colors, patterns, angles, speed—visual cues that don’t distract us but remind us.” This creates what Rose calls “enchantment.” Enchanted objects, he says, don’t register as gadgets or even as technology at all, but rather as friendly tools that beguile us into action. In short, they’re magical.
More @tgoetz from the really quite beautifully written Wired article.
The true power of feedback loops is not to control people but to give them control. It’s like the difference between a speed trap and a speed feedback sign—one is a game of gotcha, the other is a gentle reminder of the rules of the road. The ideal feedback loop gives us an emotional connection to a rational goal.
@tgoetz in Wired’s Harnassing the Power of Feedback Loops
The subtle difference between a speed trap and a speed feedback sign is the same subtle difference between apps/games that use gamification for evil and for good. Well said, Thomas.
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